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Falling Back in Love with LinkedIn Through Company Pages
LinkedIn was the first social network I joined. I never had a myspace account and I wasn’t an early Facebook adopter. But LinkedIn intrigued me and at the time I liked that I could stay in touch with...
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5 Marketing Tips on Communicating With an Ideal Client
Defining your ideal client is the first step to generating quality, qualified leads with your marketing. The second step is to communicate with your ideal clients effectively — and about your ideal...
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5 Marketing Tips for Successful Follow Up
Studies show about 40-50% of all inbound sales leads are never followed up. Dang! That’s a doozy isn’t it! So many started conversations, potential business deals, opportunities to help and give left...
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5 Marketing Tips to Build a Referral Based Business
Bourn Creative is an almost 100% referral based company. What does that mean? It means most of our new clients and leads come from others telling their friends, family and colleagues about us and...
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4 More Marketing Tips to Build a Referral Based Business
Recently I wrote the post 5 Marketing Tips to Build a Referral Based Business, covering some of the lessons I have learned by building a successful referral based business. And as I was formatting the...
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5 Important Marketing Tips Small Businesses Must Understand
Lately I’ve written a lot of posts about marketing and I’ve provided you with a lot of tips on marketing strategies, including: Marketing Tips For Small Businesses On Profiling an Ideal Client 5...
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8 Marketing Tips to Help You Get More Clients
Start up businesses need clients — any clients. Mid-level businesses need more clients and more money. Established, successful businesses need fewer, better, higher-paying clients. But how does a...
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6 Smart Marketing Tips to Increase Your Networking Results
Networking is how I built my business. Networking got me to where I am today (along with A LOT of hard work). Networking taught me the right way to do business, how to speak about my business, and how...
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VIP Treatment: A Smart Marketing Lesson From Lego
What does VIP treatment equal? For your clients and customers, feeling like a VIP often equals spending more money! I think we all can learn a valuable marketing lesson from Lego this Valentine’s Day...
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Branding Mistakes That Will Sabotage Your Small Business Success
It takes an enormous amount of time, effort, perseverance, determination, consistency, and action to build a strong and powerful brand … But it only takes one negative brand experience to undermine...
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Adding Google Authorship To Your WordPress Site
(AKA: Getting Your Photo To Show Up In The Google Search Results) Facial recognition is a powerful marketing tool and authors, business owners, and bloggers alike are taking advantage of it. When...
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Start A Sales Conversation With Your Marketing Message
Recently I flew to LA for Thrive Live, Ali Brown’s Elevate member event. The two day event, was mainly taught by Elevate coaches James Roche, Joy Chudacoff, and Sue Painter (as Ali is very pregnant...
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One Profound Question That Can Drastically Improve Your Marketing
I’ll bet you started your business to follow a passion, to do something you love, or to create your own future. And yet, marketing is what you find yourself wrapped up in all the time. After all, you...
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Step-by-Step, How to Close The Sale During an Enrollment Conversation
Our clients may hire us to design their brand, create a killer WordPress website, and design and map out an online strategy — But more often than not, we end up consulting on much more than branding...
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Same Tools, Same Strategy, Different Result
I see it happen over and over: A coach or expert sells “how they did it” or their process for achieving results. A business owner wanting to achieve the same results hires them to learn how they did...
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Not Enough Clients? You’re Probably Networking In The Wrong Place
Recently I was being interviewed about owning a design business and how we have successfully built a brand and grown the business (and the profits) year after year. About halfway through the interview...
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10 Ideas To Build Quality Inbound Links and Increase Website Traffic
Search engines look for two criteria when evaluating your website links and determining your website ranking: quantity and quality. That means both the number and the relevance of your links are...
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10 Ways Email Marketing Can Help Your Business Grow
Email marketing is using email to get your marketing messages in front of your audience. It is an essential tool to growing your business in the fast paced world of internet business because it offers...
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6 Smart Marketing Tips to Increase Your Networking Results
Networking is how I built my business. Networking got me to where I am today (along with A LOT of hard work). Networking taught me the right way to do business, how to speak about my business, and how...
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Bored Of Email Marketing? Get 8 Ways to Spice It Up
After a while, sending an email newsletter, week after week, month after month, year after year, gets boring — really boring. Some business owners give up because they haven’t been testing their email...
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